Médianes publishes a book!

For more than three years, at Médianes, we have been supporting media founders in launching their editorial products, with one goal: to help new voices emerge, sustainably.

We know how challenging it can be to embark on this journey without guidance or examples around you — especially in a difficult economic context for publishers. The book Creating a Media Outlet aims to provide keys to understanding this complex ecosystem, where threats and opportunities abound, as well as advice for successfully navigating it.

All the stages of creating a media outlet, from idea to launch

Editorial, marketing, funding… with Creating a Media Outlet, we sought to provide a practical resource to support the development of a viable and ethical editorial and business model.

This guide walks you through all the steps of creating a media outlet: laying the foundations of your project (Chapter 1), defining your target audience (Chapter 2), choosing your business model (Chapter 3), refining your media’s value proposition (Chapter 4), and preparing for its launch (Chapter 5).

For each of these stages, we have gathered advice, practical resources, case studies, and experiences from media founders.

Practical resources to support your project launch

Creating a Media Outlet gives you access to a set of practical resources that allow you, chapter by chapter, to work concretely on developing your media outlet.

You will discover our methods for creating personas, conducting an audience study, running a crowdfunding campaign, writing your manifesto…

In addition to the guidance and explanations provided in the book, it also gives you access to an online resource portal where you can take full advantage of practical tools: downloadable documents, worksheets, and templates.

Interviews with founders and experts

In recent years, new players have made their mark: media outlets that take a committed look at the times and put their audience at the center of their model, proving that quality journalism close to its audience is possible. Among them are media like Vert, La Déferlante, Zetland, La Disparition, Brief.me, and La Revue Écossaise.

We met with their founders to benefit from their experience and to make the methods and principles presented in the book more concrete.

In Creating a Media Outlet, you will find exclusive interviews with leaders and founders, including:

• Lucie Geffroy, co-founder and co-editor-in-chief of the feminist magazine La Déferlante;
• Juliette Quef, co-founder of Vert, an online media outlet dedicated to ecology;
• Laurent Mauriac, founder of the online news platform Brief.me and co-chair of Spiil;
• Annabelle Perrin, co-founder of the epistolary media outlet La Disparition;
• Tav Klitgaard, director of Zetland, a Danish slow journalism outlet, an approach that values long-form reporting;
• Assa Samaké-Roman, co-founder of La Revue Écossaise;
• Augustin Naepels, CEO and co-founder of the online media outlet Les Jours;
• Nathalie Sonnac, media economics researcher and professor at Panthéon-Assas University.

Practical resources to support your project launch

Creating a Media Outlet provides a set of practical resources that allow you, chapter by chapter, to work concretely on developing your media outlet.

You will discover our methods for creating personas, conducting an audience study, running a crowdfunding campaign, writing your manifesto…

In addition to the advice and explanations offered in the book, it also gives you access to an online resource portal where you can take control of practical tools: downloadable documents, worksheets, and templates.